Argan oil has been used in Morocco for centuries — for cooking, for skin, and for hair. When Moroccanoil introduced it to the professional hair care world, it wasn’t a marketing gimmick. There is genuine science behind why argan oil works on hair, and understanding it helps explain why Moroccanoil products consistently outperform cheaper alternatives.
What Is Argan Oil?
Argan oil is extracted from the kernels of the Argania spinosa tree, native to Morocco. It’s extraordinarily rich in oleic and linoleic fatty acids, tocopherols (Vitamin E), and antioxidants. These compounds do specific, measurable things to the hair shaft — they penetrate the cortex, fill gaps in the cuticle, reduce friction between strands, and protect against UV and thermal damage. This isn’t marketing language; it’s documented chemistry.
How Argan Oil Benefits Hair
The fatty acids in argan oil penetrate the hair cortex more effectively than many other oils because of their molecular size and polarity. This means moisture is retained at the structural level of the hair, not just coated on the surface. The Vitamin E content is a powerful antioxidant that protects against free radical damage — particularly relevant in Central Otago’s high-UV environment. And the reduction in surface friction means less breakage, less frizz, and significantly more shine.
Why Moroccanoil’s Formulation Is Different
Not all argan oil products are equal. The concentration, purity and additional formulation ingredients all matter. Moroccanoil uses high-grade, cold-pressed argan oil and combines it with scientifically developed carrier systems that maximise penetration and performance. The Moroccanoil Treatment, for example, combines argan oil with proteins and conditioning polymers in a formula that’s been refined over years of professional use.
Frequently Asked Questions
Does argan oil really work on hair?
Yes — argan oil has documented benefits for hair. Its fatty acid profile penetrates the hair cortex, Vitamin E provides antioxidant protection, and reduced surface friction means less breakage and more shine. The science is well-established.
Is Moroccanoil suitable for all hair types?
Yes — Moroccanoil has formulations across the spectrum from fine to thick, curly to straight. The key is choosing the right product for your hair type. Our team at Revolver can help you identify the right formulations for your specific hair.
Can I use Moroccanoil Treatment every day?
Yes — Moroccanoil Treatment is designed for daily use. Apply a small amount to damp or dry hair. For fine hair, use very sparingly to avoid heaviness.
Why is Moroccanoil more expensive than other hair oils?
The quality of argan oil, the concentration used, and the additional formulation ingredients all contribute to the price. Moroccanoil also provides a genuinely superior result that cheaper products replicate only superficially. In our experience, the price difference is justified by the performance.
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